Lionel Messi has reached 911 career goals, edging closer to the historic 1,000-goal mark. While his achievements once coincided with significant crypto endorsements and market reactions, the current milestones have seen a notable lack of engagement from the digital asset world. This silence contrasts with his previous $20 million deal with Socios.com and promotion of the Solana-based WaterCoin.
Furthermore, Inter Miami CF has transitioned from a crypto firm jersey sponsor (XBTO) to Royal Caribbean Cruises, indicating a strategic shift towards more traditional partnerships. This evolution suggests that the era of high-profile celebrity-driven crypto marketing, which peaked in 2021-2022 with endorsements from figures like Tom Brady and Matt Damon, may be waning. Athletes and crypto firms alike appear to be adopting a more cautious stance, mindful of the risks and regulatory scrutiny associated with past partnerships.
