Kashmir Tourism Navigates Post-Attack Recovery
Kashmir's vital tourism sector is undergoing a gradual recovery following a significant terror incident in Pahalgam last year. Hotel occupancy rates have fallen to between 30-50%, a notable decline from the bustling scenes of previous Aprils. While Pahalgam is still affected, industry insiders are observing an increase in booking inquiries, suggesting a potential revival of visitor interest in the coming months.
Factors such as lingering safety concerns and global economic uncertainties are contributing to the slow return of tourists. However, a rise in immediate bookings and near-normal winter season numbers in areas like Srinagar and Gulmarg indicate a resilient traveler spirit. Experts and industry leaders are calling for government support, including promotional campaigns and renewed travel concessions, to accelerate the restoration of Kashmir's appeal as a premier travel destination.
