A UK farmer is implementing an unusual strategy to manage the influx of social media influencers and tourists visiting his farm. Alex Birch plans to breed his striking Highland cattle to be less 'photogenic' in an effort to deter visitors who he says harass the animals and create safety concerns.
The popularity of the 'floofy' Highland cows has led to disruptive behaviour, including close encounters and feeding attempts, prompting Birch to seek a solution. By crossing them with the less aesthetically striking Whitebred Shorthorn, he hopes to make his herd less appealing to those seeking viral content. This proactive measure addresses growing concerns about public safety around livestock and the impact of social media trends on rural environments.
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