Lincoln is reportedly preparing to enter the rugged luxury SUV segment with a new body-on-frame model, slated for launch between 2029 and 2030. This highly anticipated vehicle is being developed to directly compete with established icons such as the Mercedes-Benz G-Class and the Land Rover Range Rover.
The foundation for this new Lincoln will be the Ford Bronco's robust body-on-frame platform, suggesting a focus on formidable capability and off-road prowess. Lincoln is expected to infuse its signature luxurious appointments and refined styling onto this capable chassis, creating a unique blend of American luxury and rugged performance. This strategic move aims to expand Lincoln's market presence and appeal to a discerning clientele seeking both comfort and adventure.
