Apple has officially introduced the MacBook Neo, its new budget-conscious laptop, now available for pre-order starting at $599. This latest addition to the Mac family aims to broaden accessibility to Apple's ecosystem, with initial deliveries expected next Wednesday.
The entry-level model features 256GB of storage and comes in four attractive colors: silver, blush, citrus, and indigo. A $699 configuration offers 512GB of storage and includes Touch ID. Educational customers can benefit from a discounted price of $499. The MacBook Neo is powered by Apple silicon, promising efficient performance and all-day battery life, complete with a Liquid Retina display and a durable aluminum design.