Beijing has unveiled an innovative tourism initiative, introducing 12 themed walking routes designed for fans of Chinese film and television. These itineraries guide visitors to famous filming locations, with a particular emphasis on the city's historic hutongs, which have served as backdrops for numerous popular movies and TV dramas.
The program aims to deepen the connection between audiences and the cinematic worlds they love, offering immersive experiences that go beyond traditional sightseeing. Routes include culinary and shopping excursions, encouraging tourists to explore Beijing through the lens of their favorite on-screen characters. This strategy highlights the growing importance of cultural and experiential tourism in revitalizing urban areas and promoting local heritage.
