A fashion photographer conducted an in-depth test of AI image generators to assess their impact on his profession. By using his own campaign images as references, he explored AI's ability to create new visuals for clients, aiming to replicate complex shoots at a lower cost. While AI demonstrated an ability to interpret basic prompts, the results were often plagued by issues such as low resolution, inconsistencies in detail (like replicating tattoos), and a failure to accurately render clothing designs. Attempts to refine outputs through detailed prompting frequently led to further deviations from the desired outcome.
The photographer concluded that while AI can produce usable images for basic social media or web use, its current limitations in resolution and consistency make it unsuitable for high-quality commercial applications or print. He views AI as a valuable tool that can be integrated into existing workflows, enhancing rather than replacing the role of human creatives. The skill of prompting AI effectively also opens new avenues for professionals, underscoring the continued importance of human expertise in the creative industries.
